What we've learned moving brands across Punjab — written by the people who run the beat.
Returns and expiry are inevitable in FMCG. Here's how a well-run distribution network minimizes losses from both.
Pack size decisions matter more than most brands expect when entering Punjab's FMCG market. Here's why, and how to get it right.
How does a new retailer actually get onboarded into an FMCG distribution network? Here's the real step-by-step process.
The real story of how a Ludhiana family business grew into a distribution network covering 25+ towns across Punjab.
Direct distribution or a distributor-led model? Here's a clear breakdown of FMCG distribution channels and which makes sense for your brand.
From route planning to demand forecasting — here's how technology is changing FMCG distribution, without replacing the relationships that drive it.
Delivery routes quietly determine distribution profitability. Here's how route optimization reduces costs without sacrificing reach.
Three generations built Aggarwal Trading Corporation. Here's Akhilesh Aggarwal's vision for the next chapter of Punjab's FMCG distribution.
What does distribution actually look like from behind the wheel? A story from the road, through the eyes of ATC's delivery drivers.
How a grandfather's principles built Punjab's trusted FMCG distribution network — passed down through three generations at Aggarwal Trading Corporation.
From “distribution is just delivery” to product quality guarantees — here are 5 common myths about FMCG distribution in Punjab, busted.
What does selling biscuits in Punjab actually teach you about FMCG distribution? Real lessons from handling Anmol and Mario across our network.
Starting out in FMCG distribution? Here are the most common mistakes new distributors make, and how to avoid them.
