Having watched this business grow across three generations, I've seen the same mistakes trip up newer distributors again and again.
Spreading yourself thin across too many products, too early, usually means none of them get the attention they need.
New distributors often think shopkeepers will trust them right away. In reality, it takes months, sometimes years, of showing up reliably.
Extending payment terms without checking a shopkeeper's history is one of the fastest ways a new business runs into money trouble.
A messy delivery system built early on quietly wastes money as the business grows.
Drivers and salespeople are often the actual face of the business to shopkeepers — treating them as unimportant is a costly mistake.
Spreading across too many towns before building deep trust in a smaller area usually backfires.
None of these mistakes are fatal on their own. But making several of them at once can seriously slow down a new distribution business.
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