Working across 1000+ retail counters gives us a fairly clear picture of what's actually moving in Punjab right now — and it's not always what brands expect.
Remains one of the steadiest categories — detergents, cleaning products — with strong repeat purchase behavior across both urban and rural counters.
Has grown significantly, particularly in semi-urban markets where brand awareness has caught up with urban centers thanks to wider media reach.
Show strong regional loyalty — local and regional brands often compete closely with national names here, more than in most other categories.
Move fast, especially in high-footfall retail counters, with price-point variants (₹5, ₹10 packs) performing especially well in value-conscious markets.
See steady, less seasonal demand, with strong loyalty to trusted regional names.
For any brand deciding where to focus a Punjab launch, matching your category to the right retail counters — not just the biggest towns — makes the real difference in early traction.
Thinking about bringing your brand to Punjab?
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