Brands often judge distribution success by how much got delivered. But that only tells part of the story. Here's what actually shows whether things are working.
A shop that reorders is a shop where the product is genuinely selling — that's the real sign of success.
It's not enough to have a big network — what matters is how many of those shops are actually carrying your product.
Frequent stock-outs mean lost sales and usually point to a planning problem.
This helps figure out if order sizes and reorder timing are set correctly.
A product might look successful if it's only doing well in big cities, while missing a much larger opportunity in smaller towns.
Brands who only track “how much was delivered” miss the numbers that actually predict long-term success. The ones above give a much fuller, more honest picture.
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