These three words get mixed up a lot, but they actually mean different things in how a product travels from a factory to a shop.
Is usually the first stop after the factory — they receive large amounts of stock for an entire state or region and pass it along. They don't usually deal with individual shopkeepers directly.
Is the next link — they cover a large area, sometimes several districts, and supply smaller local distributors, who then reach the actual shops.
Works closest to the ground. We deal directly with wholesalers and shopkeepers, handle the actual deliveries, and keep the relationships that decide whether a product really reaches people's homes.
For a brand entering a new area, knowing this difference matters — it tells you exactly what a distribution partner can and can't do for you. A strong local distributor, who already knows the shopkeepers personally, often has more real influence over whether a product actually sells than a bigger player working from further away.
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